More and more consumers are signing up and creating accounts on social media websites. (SMO) is a way of attracting traffic to your website from these different social media websites. The potential is endless and if you are not implementing SEO then you are not anywhere close to reaching all of your online potential clients.
5 Top Social Media Optimisation Tips
Linkability: A lot of websites are stagnant and rarely updated and this great decreases the chances of anyone sharing or linking back to the content on that website. The best way of increasing your ‘linkability’ is by starting a blog and keeping it up to date.
Target audience: It is extremely important that you have defined and know exactly who your target audience is. This way, you will know exactly who to write for and you can optimize your content so that it is interesting and appealing to your target audience. Quality content is key if you want people to share it on social media websites.
Make sharing your content easy: While the content is the most important thing, it may be helpful to make the sharing process easier. The internet is all about convenience and efficiency after all.
Comment: Commenting and responding to comments is quite important. Always try to participate in any conversation that may come up around one of your posts. Also, try to participate in comments on social media websites and posts that are relevant to your blog posts.
Portable content: You can help your content spread over the internet by making it portable. Having downloadable content such as videos, audio files and PDF files will make it easier for people to download it and share it with other people. The further your content travels online, the more people will know about your website.
Draw up a social media optimization plan: It is very important that you draw up a detailed strategy and plan regarding how you plan to address social media optimization. This strategy should then be updated on a regular basis based on what works and what does not work for you.
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